February Rumblings🐝: Literary Girl Winter is Here
From BookTok’s Literary Girl Winter to TikTok trends with nostalgia-core aesthetics, February culture is being shaped by viral main-character energy. With the Winter Olympics buzz, Super Bowl meme moments, and a return to offline crafts, audiences are craving analog community. If everyone is dressing, decorating, and creating content like they’re in a novel, February is the moment for brands to tap into these pop culture trends and make them work.
Pop culture is constantly changing, but we’d be remiss not to acknowledge the current climate in the U.S.
At RumbleBuzz, we believe deeply in compassion, community, and humanity. Through our work, we’re grateful to collaborate with and uplift industries and businesses where immigrants are foundational to creativity and culture. Many of us on our team have first-hand immigrant experiences, and that perspective shapes our values and how we show up for the people around us. We’re concerned by what’s unfolding in Minneapolis and in other communities across the country, where fear and uncertainty are becoming part of everyday life. Everyone deserves to feel safe, supported, and seen. We believe in leading with empathy and standing together. Today and always, we stand with the immigrant community. In this moment, we’re supporting Minnesotan and immigrant communities across the U.S. by donating to Americans for Immigrant Justice.
As always, we encourage leading with care: spread information, not panic; check on your neighbors; contact local officials; and move through the world with kindness.
— Kristy & Andrea
