Messy, Nostalgic, and Online: The Trends Everyone’s Talking About

1. Lizzie McGuire Would Never

If you’re not following this, are you even online? The Cut’s celeb mom group drama has entered the chat, we’re team Hillary ofc. The takeaway? Audiences are craving real tension, unfiltered opinions, and bts dynamics that feel honest, and very much Perez Hilton early 2000s.

2. January TV Is That Girl

January TV is carrying us through our winter blues. We’re tuning in and ready for the trending audio. Our team will be locked into the The Traitors, People We Meet on Vacation, Tell Me Lies, Bridgerton, and so many more.

3. Vintage Photo Booths Are Back (Again)

Blurry flash. Black-and-white strips. People are looking for these booths in obscure locations. Vintage photo booths are everywhere and we love them because they feel real. No retouching, no filters, no overthinking. Brands leaning into experiential moments that feel nostalgic and human? Yes please.

4. Being Messy (In a Good Way)

The era of hyper-polished, overproduced perfection is over. January is all about being a little messier and raw. Content that feels honest, imperfect, and emotionally open is winning. We’re here for real over curated. Some of our faves include Shut Up Evan, Luce Ends, The Preamble, Guide to Giggling, and more.

5. Subscribing to Substacks

We’re in our Substack era whether it’s wellness, business, pop culture, history, etc . Long-form is quietly thriving, and people want thoughtful takes they can sip on with their morning cafecito. It’s less scroll, more savor. Community over virality.

Bonus: Heated Rivalry Edits on Repost

HEAVY ON THE REPOSTS. If you know, you know. Heated Rivalry edits are everywhere, and we’re “sticking” around for it. The tension, the yearning, the edits that feel like they should be illegal? We love it all. It’s proof that fandom-driven, emotionally charged content still reigns supreme.