Welcome to Rumblings, our monthly pulse check on what’s buzzing online, on-screen, and in the group chat.

This week we rang in the first day of fall and ushered in the ’Ber months, complete with pumpkin spice lattes and our favorite fall ’fits. The cozy autumn aesthetic is everywhere (even if the Florida thermostat isn’t cooperating!), and for this month's Rumblings, we are throwing it back to our Behind the Buzz podcast where we spoke to our old friend, Scott Swenson—the absolute scare-master. We dive into what it takes to pull off a scarily good Halloween experience from planning to marketing to execution, because they all work hand in hand.

We are elated to welcome social media powerhouse, Danielle Shepard Collins, to the RumbleBuzz team.

This month, we sat down with Danielle to discuss how she’s gotten to where she is now, and all of her experience that has contributed to her success.

At the beginning of May, our team attended the Meltwater Summit in New York City. This month’s Rumblings are a deep dive into our key marketing takeaways.

This month, we're celebrating Mom. Our May Rumblings unpack all things trending; from the jaw-dropping brand activations at Coachella to the dancing bird in Bryant Park or the rise in value-driven deals from nationwide brands, we're deep diving in on what's buzzworthy in culture right now.

This month, we're tapping into what's driving pop culture right now: overall realness.

March is all about connection — from The Staples Queen's tips and tricks and turning employees into on-camera storytellers, to hosting IRL moments in unexpected everyday spaces and embracing the audiobook era as audiences turn to liven up their routines. We’re leaning into conversational content that feels off-the-cuff while being totally strategic.

From BookTok’s Literary Girl Winter to TikTok trends with nostalgia-core aesthetics, February culture is being shaped by viral main-character energy. With the Winter Olympics buzz, Super Bowl meme moments, and a return to offline crafts, audiences are craving analog community. If everyone is dressing, decorating, and creating content like they’re in a novel, February is the moment for brands to tap into these pop culture marketing trends and make them work.

January culture is loud, messy, nostalgic, and deeply online. From unfiltered celebrity discourse to Substack deep dives and fandom edits that refuse to die, these are the moments shaping what we are watching, sharing, and obsessing over right now.

On this episode of the pod, we’re joined by our longtime friend, Jill Witecki, Vice President and Director of Marketing for Tampa Theatre.

On this episode of the pod, we are joined by Austin Martin, Head of Publicity for Anakeesta in the breathtaking Great Smoky Mountains of Gatlinburg, Tennessee.

In Episode 1 of “Behind the Buzz”, Kristy will connect and get spooky with Scott Swenson, a certified expert in all things ghastly and ghostly.

Did you know that RumbleBuzz is not only women-owned, it’s also Hispanic-owned? We're proud to celebrate all that the Hispanic/Latinx community has contributed to our society, and how they continue to do so every day. Let's get to know our Co-owner, Andrea and Social Media Manager, Naydaliz un poco más.